Practical answers to the problems that stop business marketing from working consistently — from finding time to post and measuring results to producing video and appearing in AI search.
People are asking ChatGPT, Gemini and Perplexity for recommendations instead of scrolling search results. Here is what that changes, and the practical work that gets your business quoted.
The most common reason a business account goes quiet is not a lack of ideas — it is that posting is nobody's actual job. Here is how to fix that without hiring.
Posting consistently and still seeing five likes and no enquiries is the most demoralising place to be. It is almost always one of five fixable causes.
Every platform now rewards video, and most small businesses are priced out of making it. AI has genuinely changed that maths — with some honest caveats.
Likes are not the problem. Reporting that never connects posting to enquiries is. Here is the short list of numbers worth watching, and the ones to ignore.