Responsible AI
Pierblu is an AI-powered agency. That means we lean on AI to draft and scale creative work — but it never publishes itself. This page sets out the rules we hold ourselves to, so you know exactly what AI does and does not do for your brand.
Human-reviewed, not autopilot
Every post, image and video is reviewed by a person before it goes live. AI drafts the work; a human decides whether it ships.
No deepfakes or impersonation
We never fabricate a real person's likeness, voice or brand without consent. Where we use AI presenters, they are clearly synthetic or properly licensed.
Brand-safe generation
Generated content is checked against your brief and your negative constraints — the things you told us to avoid — before it is published.
Factual accuracy
Our QC Brain rejects unsupported claims. We do not let AI invent facts about your business, your product or your results.
Data minimisation
We only process the information needed to deliver your campaign. See our Privacy Policy for the full picture.
One voice, one story
Reels use a single narrator and a coherent narrative — not stitched-together noise. The story is checked for repetition and clarity before it leaves.
Questions about how we use AI on your campaign? Get in touch and we'll walk you through it.